Residential · Mixed use
Waurn Ponds
A planning pathway and development strategy for a major landowner’s property at Waurn Ponds, in the Geelong region.
- Place
- Geelong region, VIC
- Client
- Private landowner
- Sector
- Residential · Mixed use
01The question
What planning pathway would let one large property support a mix of uses?
02What Macroplan did
- Economic and market analysis
- Planning pathway
- Master plan
- 01Detailed economic and market analyses of the potential for residential, commercial, industrial, retail, tourism and recreation uses.
- 02An economic justification for a coordinated planning outcome, supporting a mix of uses.
- 03Overseeing the preparation of a master plan for the site.
03Published figures
- 66potential uses analysed
04The project
Macroplan is working with a major landowner in the Geelong region to establish a planning pathway and development strategy for their Waurn Ponds property. It has prepared detailed economic and market analyses of the potential for several uses, including residential, commercial, industrial, retail, tourism and recreation.
The work focuses on an economic justification for a coordinated planning outcome: a mix of uses capable of unlocking new investment, employment and affordable housing in the Geelong region.
Macroplan’s team is overseeing the preparation of a master plan for the site, with input from traffic and civil engineers, architects, urban designers, heritage and biodiversity specialists and planners.
Macroplan is working closely with the City of Greater Geelong, the Department of Transport & Planning and Invest Victoria as part of its ongoing engagement.
Source: macroplan.com.au (opens in a new tab) “Waurn Ponds Redevelopment / Planning Advice”, read 13 October 2026.
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